Killingworth Entrepreneur Looks to Turn Soap into Success

There's a new twist on handwashing.

Killingworth resident Joyce Amato recently launched Pinwheels LLC, a company that combines simplicity and elegance in a product that most of us use everyday — soap.

"Our soaps provide you and your guests a fresh slice of soap each and every time you wash your hands. Not only are Pinwheels functional, they are very stylish and sure to compliment any bathroom," says Amato.

Amato came up with the concept of shaved pieces of soap last year and launched the company this spring.

"Once the concept came together and I got great feedback from my friends and family, I was very excited to take it to the next level," she says. "The feedback and reviews have been great."

Pinwheels will be sold at The Shops at Saybrook Country Barn starting this weekend and Amato is hoping local retailers will be interested in her new product.

"In 5 years, I hope to continue growing my business and doing what I love - being creative," Amato told Patch.

Amato appeared on WFSB's Better Connecticut earlier this month to talk about Pinwheels. She also recently donated a gift basket for , a breast cancer event in Shrewsbury, NJ.

Check out the Pinwheels Facebook page.