The Super Bowl may be over, but the advertisements live on in social media and the news! Today at Strong School every student had the chance to identify which ad was their favorite and which products they remember being advertised.
The project called the "Big Bowl Vote" is being lead locally by the DMYFS (Durham Middlefield Youth and Family) and Strong School EDGE (Excellent Decisions Guiding Everyday) Team. The quick survey asks students the questions in a very general way, but the data is used to find out just how many teens the take notice of the alcohol ads aired during the Super Bowl.
With at least 15% of the audience made up of an under 21 crowd, a record 4 million spent by big companies to air each ad, and a community that is concerned with underage drinking; and these are questions worth looking into!
Stay tuned for the answer to these questions and some insights into how the data is being used nationally with the Drug Free Action Alliance that sponsors the survey! Results of the "Big Bowl Vote" will be released on Wednesday, 2/6! Be watching!